The94Percent

Welcome to The 94 Percent.

We have a lot to say.

Buy Black #EverySeason

Still searching for the perfect holiday gift? We've curated the perfect holiday gift list from black businesses so you can support the culture and have the best gifts under your tree.

Browse our recommended gifts below for your loved ones and friends.

For the HGTV lover in your life

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This Dish Set from Black Pepper Paperie Co.

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Mini Bowls from Malene B

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Marble Top Side Table by Peace & Riot

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Nina Simone Pillow by Don't Sleep Interiors

Lit Set by Lit Brooklyn

For the Fenty Beauty Star in your life

We love

Killawatt Freestyle Highlighter from Fenty Beauty.

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Milky Way eyeshadow from Ka’oir

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1978 Lipstick from Gold Label

Nude Nail Collection from Mented Cosmetics

Holiday Collection Liquid Matte from The Lip Bar

For the Activist in your life

We love

This Fuck the Patriarchy ring from Melody Ehsani.

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A. Shakur Lapel Pin from Radical Dreams

Support Black Women T-shirt from Tees in the Trap

"Stop Stealing" Tote from Jasmine Mans

Transformative Justice in the #MeToo Era class from Everyday Feminsim

For the Style Maven in your life

We love

The Juice Denim Hat by The Write Fit

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Blue Nubia Shortie from Cee Cee's Closet

This ceramic hair pin from Black Pepper Paperie

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Crowie Shell Hoops from Vinti Couture

Gold Readers from Born Majestic

For the Fierce Mama in your life

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This digital print of Debra Cartwright’s illustration “Mother.”

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Sweet & Salty Pink Himalayan Salt Scrub by HunnyBunny

Zafu and Zabuton Meditation Set

White Sage Smudging Wand from Blue Sage Eco Boutique

Beauty Beet Box

For the Fashionista in your life

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This sweatshirt from The Write Fit.

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Black Is A Culture T-Shirt from Smart Brown Girl

Servitude Duster from Nakimuli

'Fulani' Romper from The Glitter Agency

Michelina Dress- So Royal from Rue 107

For the Book Worm in your life

We love

“Becoming” by Michelle Obama.

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"The Children of Blood and Bone" by Tomi Adeyemi

"Freshwater" by Akwaeke Emezi

“Halsey Street” by Naomi Coster

"Eloquent Rage" by Brittney Cooper

For the future James Baldwin or Zora Neale Hurston in your life

We love

Call Number, a library inspired book subscription box celebrating contemporary Black literature and authors.

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Permission to Write's quarterly magazine

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Famous Black Poets and Writers from The Urban Lionness

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The James Baldwin black ceramic mug from Trinigee

Read More Write Better hang from Rayo & Honey

For the Game Night Host in your life

We love

The Trading Races Deck game.

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Black Card Revoked - Third Edition by Cards for All People

Issa Trivia Game (Insecure Season 1) from Zumble

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"Mentally Stimulate Me"- Deluxe Set

House Party The Game

For the future YouTube Hair Star in your life

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The CurlBox. Get on the waitlist to see when new subscriptions will be available.

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Fro-tion Potion Styling Lotion from CoCo Fro

CRWN Magazine Subscription

3 Pack Variety Shea Butter Box from Thank God I’m Natural

Urbanbella Condition and Repair Kit

For the Yogi in your life

We love

This Good Vibes Box Set from Posh Candle Co.

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Embodied Collection from Philadelphia Printworks

Food Heaven Accountability Program

Ashanti Leggings from PRU Apparel

Turmeric Truffle Tea from New Secrets Tea

For the Skincare Afficionado in your life

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This Sky walker Facial Package from Jade & Fox Co.

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Beauty Box from Heritage 1933

Ashy Ain't Classy - Cosmetic Bag Bundle from Elle Vie Body Products

Face+ Body 4-Mask Set from The Butter Bar Skincare

Gift Pack from Perfect Envy

For The Future MasterChef In Your Life

We love

This Wine Club subscription from Love Cork Screw.

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"The Seasoned Life" by Ayesha Curry

Denim + Mudcloth Apron by xNasozi

"Black Girl Baking" by Jerrell Guy

Salad Servers: Olivewood and Bone Inlay by xNasozi

And… for Wrappin’ it all up

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This Mrs. Claws gift wrapping paper for the culture from Dubiee.

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City Gals Card Set by Debra Cartwright

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Gift boxes, bags and wrapping paper from Love Miss Marie

Tis the Season cards from Verbatim

Cards from Mar Made Design Co.